One stock count across every place you sell.
Your website and every marketplace you sell on draw from the same stock. Orders, returns, COD and customer messages land on one screen, so you spend less time reconciling and more time selling.
- StorefrontShopify or a custom-built store
- MarketplacesListings on major marketplaces
- Orders and shippingCourier choice by pincode
- ReturnsReturn requests with photos
- Customers and marketingAbandoned cart reminders
- FinanceGST invoice for every order
What an e-commerce back office does
Most D2C brands start with a store and one marketplace. Then come three more channels, two couriers, a returns spreadsheet and a team that updates stock by hand. The back office is the layer that ties all of it together, so every order, return and payment is recorded once.
We build that layer around the tools you already use. Shopify can stay as your storefront. Marketplace orders flow into one queue, stock is deducted once, and settlements are matched against orders. Your marketing then works from real purchase history, not guesses, so offers reach the customers most likely to buy again.
What changes. The everyday problems we hear most, and what fixes them.
TodayYour website sold a size a marketplace sold an hour ago.
With AviralEvery channel draws from one live stock count.
TodayReturns arrive with no record of why or from which channel.
With AviralEach return is logged against its order, reason and channel.
TodayCOD orders are refused at the door after shipping is paid.
With AviralRisky COD orders are confirmed on WhatsApp before they ship.
TodayMarketplace payouts never match what the dashboard shows.
With AviralSettlements are matched to orders, fees and returns, line by line.
Every channel draws from one live stock count.
- StorefrontOn
- MarketplacesOn
- Orders and shippingOn
- ReturnsOn
What's included. Shaped around your process. You only pay for what you need.
Storefront
- Shopify or a custom-built store
- Fast pages on mobile data
- UPI, cards and COD
Marketplaces
- Listings on major marketplaces
- One stock across channels
- Orders pulled into one queue
Orders and shipping
- Courier choice by pincode
- Labels and manifests in bulk
- Tracking updates on WhatsApp
Returns
- Return requests with photos
- Quality check on receipt
- Refund or exchange in one step
Customers and marketing
- Abandoned cart reminders
- Segments by order history
- Email and WhatsApp campaigns
Finance
- GST invoice for every order
- Marketplace settlement matching
- Margins by product and channel
One order, from click to settlement. Stock, books and the customer record update on the way.
Order placed
On your website or a marketplace.
Stock held
Deducted once, across every channel.
Shipped
Courier picked by pincode, label printed.
Delivered
The customer gets updates on WhatsApp.
Settled
Payout matched against fees and returns.
Separate seller panels vs one connected back office
| Task | Separate panels | Connected back office |
|---|---|---|
| Stock | Updated by hand per channel | One live count everywhere |
| Returns | Tracked in a spreadsheet | Logged against each order |
| Payouts | Checked at month-end, if at all | Matched order by order |
| Customer data | Split across platforms | One history per customer |
| Reports | Exported and merged by hand | Ready each morning |
What decides the cost. Every project is priced on its scope, in writing, before work starts.
- Number of sales channels and marketplaces to connect
- A Shopify store or a fully custom storefront
- Courier and payment gateway integrations needed
- Depth of your returns, exchange and refund rules
- Marketing automation across email and WhatsApp
Connects to what you already use.
- Shopify
- Online marketplaces
- Courier partners
- Razorpay
- UPI
- Tally
- Google and Meta ads
Questions we get asked.
We already use Shopify. Do we need to leave it?
No. Shopify can stay as your storefront. We build the parts it doesn't cover well, such as marketplace sync, returns and settlement matching, around it.
Can it handle several warehouses?
Yes. Stock can sit in several warehouses or fulfilment centres, and each order is routed to the one that holds stock nearest the customer.
Can it reduce COD refusals?
We can add checks such as WhatsApp confirmation and pincode history before a COD order ships. How much it helps depends on your customers and categories.
Do you run our ads too?
We can. Our growth team handles search, Meta and marketplace ads, using the same customer and order data the software collects.
How do we get an estimate?
Tell us your channels, monthly order volume and what hurts most. We map the work with you and share a scoped estimate after that.
Related.
See it running on your data.
Send a few details. We'll call, ask how you work today, and show you the parts that matter to you.
Prefer to talk now? Call +91 83830 08380