Ad spend you can trace to real enquiries.
We run Google and Meta ads and track each click to a form, call, WhatsApp message or sale. Budget moves toward the campaigns that bring buyers.
- Google AdsSearch campaigns for buying keywords
- Meta AdsInstagram and Facebook campaigns
- TrackingGA4 and Tag Manager setup
- Landing pagesOne page per campaign offer
- CreativeAd copy in English and Hindi
- Budget and reportingSpend moved toward what converts
What performance marketing means for your business.
Performance marketing is advertising judged by outcomes: enquiries, bookings and sales. On Google, you reach people searching for what you sell. On Meta, you reach people on Instagram and Facebook by interest, location and behaviour. Both can bring buyers quickly, and both can burn money quietly.
The difference is tracking. We set up conversion tracking on Google and Meta. Then we link each lead back to your CRM. That shows which campaigns bring qualified enquiries, not just cheap form fills. Budget shifts toward the campaigns that bring real buyers.
Your ad budget is paid directly to Google and Meta, separate from our fee. Our fee covers strategy, ad creation, landing pages, ongoing management and reporting. You see exactly what was spent and what it brought in, campaign by campaign, every month.
What changes. The everyday problems we hear most, and what fixes them.
TodayAds bring clicks and form fills, but few real buyers.
With AviralCampaigns optimised for qualified leads tracked through your CRM.
TodayYou can't tell which campaign produced which sale.
With AviralEvery lead carries its campaign, keyword and ad.
TodayAds send people to a homepage that doesn't convert.
With AviralLanding pages built for each campaign's offer and audience.
TodayAd reports are vague, so you can't see what's working.
With AviralClear monthly reports on spend, leads and sales by campaign.
Campaigns optimised for qualified leads tracked through your CRM.
- Google AdsOn
- Meta AdsOn
- TrackingOn
- Landing pagesOn
What's included. Shaped around your process. You only pay for what you need.
Google Ads
- Search campaigns for buying keywords
- Shopping campaigns for online stores
- YouTube and Display remarketing
Meta Ads
- Instagram and Facebook campaigns
- Lead forms and click-to-WhatsApp ads
- Catalogue ads for online stores
Tracking
- GA4 and Tag Manager setup
- Meta conversion tracking
- Offline conversions from your CRM
Landing pages
- One page per campaign offer
- Fast on mobile networks
- A/B tests on headlines and forms
Creative
- Ad copy in English and Hindi
- Static, carousel and video ads
- Regular refreshes against ad fatigue
Budget and reporting
- Spend moved toward what converts
- Cost per lead and per sale
- Plain-language monthly report
How a month of ads runs. Each month's budget follows last month's results.
Plan
Goals, budget split and offers agreed for the month.
Launch
Campaigns, creatives and landing pages go live.
Track
Leads and sales traced back to each campaign.
Optimise
Keywords, audiences and bids adjusted as data comes in.
Report
Spend, leads, cost per lead and next steps shared.
Google Ads vs Meta Ads
| Compared on | Google Ads | Meta Ads |
|---|---|---|
| Buyer intent | Searching for you now | Discovering you while scrolling |
| Works best for | Services and B2B enquiries | Consumer products and brand building |
| Ad formats | Text, shopping, video and display | Images, reels, carousels and lead forms |
| Targeting | Keywords and search terms | Interests, location and similar audiences |
| Typical role | Capturing existing demand | Creating new demand |
What decides the cost. Every project is priced on its scope, in writing, before work starts.
- Monthly ad budget and number of platforms
- Number of campaigns, products and locations
- Landing pages and creative needed each month
- Tracking and CRM integration at the start
- Video production for YouTube or reels
Connects to what you already use.
- Google Ads
- Meta ads
- Google Analytics
- Google Tag Manager
- LinkedIn ads
- Your CRM
Questions we get asked.
What budget do we need?
It depends on your market and the cost of clicks in your category. We look at competition and your targets, then suggest a starting budget to test with before scaling.
Who pays Google and Meta?
You do, directly. Our fee is separate and covers management, creative and reporting.
Can you track sales that happen offline?
Yes. When leads are marked as won in your CRM, that data can go back to Google and Meta. Campaigns then optimise for real sales.
Do you guarantee a cost per lead?
No. Costs depend on competition, season and platform auctions nobody controls. We report cost per lead openly and work each month to bring it down.
Do you create the ads?
Yes. We write copy and design static, carousel and video ads. If you have in-house creative, we brief your team instead.
Related.
Get a free review of your marketing.
Tell us where you market today. We'll look at what's working, what isn't, and what to fix first.
Prefer to talk now? Call +91 83830 08380