Content that answers buyers before they ask.
We write blogs, guides, videos and case studies around the questions buyers ask before choosing you. Each piece has a job: to rank, to persuade or to help sales close.
- PlanningTopics from sales calls and searches
- Blogs and articlesSearch-focused articles
- Guides and resourcesBuyer guides and checklists
- VideoExplainer and demo videos
- Case studiesCustomer interviews
- DistributionShared on social and email
What content marketing does for your business.
Most buyers research before they speak to anyone. They compare options, look up prices and read about the problems they're trying to solve. Content marketing puts your answers in front of them at each step. By the time they call, they already trust you.
We start with the questions your sales team hears every week. Those become blog posts, buying guides, comparison pages, explainer videos and case studies. Each piece is planned around a search or a stage in the buying process. Then it's shared on your site, social media and email.
Our writers research your industry and talk to your team, rather than stitching together generic sources. We edit for accuracy, keep your brand voice, and update older pieces when facts change. Success is measured in traffic, enquiries and sales conversations started.
What changes. The everyday problems we hear most, and what fixes them.
TodayYour blog has a few old posts and nothing since.
With AviralA monthly publishing calendar keeps new content going out.
TodayArticles are generic and could belong to any competitor.
With AviralContent built from your team's knowledge and real customer questions.
TodaySales answers the same questions on every call.
With AviralGuides and FAQs sales can send before or after calls.
TodayYou have happy customers but no proof on the site.
With AviralCase studies that show the problem, the work and the outcome.
A monthly publishing calendar keeps new content going out.
- PlanningOn
- Blogs and articlesOn
- Guides and resourcesOn
- VideoOn
What's included. Shaped around your process. You only pay for what you need.
Planning
- Topics from sales calls and searches
- Content mapped to buying stages
- Monthly editorial calendar
Blogs and articles
- Search-focused articles
- How-to and comparison posts
- Updates to older posts
Guides and resources
- Buyer guides and checklists
- Downloadable PDFs for lead capture
- Pricing and spec explainers
Video
- Explainer and demo videos
- Short clips for reels
- YouTube titles and descriptions
Case studies
- Customer interviews
- Before and after stories
- Formats for web and sales decks
Distribution
- Shared on social and email
- Internal links across your site
- Performance tracked monthly
How a month of content runs. Every piece keeps working long after it's published.
Plan
Topics chosen from buyer questions and search data.
Research
Interviews with your team, plus industry and competitor research.
Create
Articles, videos and guides written, edited and approved.
Publish
Content goes live and is shared across channels.
Measure
Traffic, enquiries and rankings tracked for each piece.
Content marketing vs paid ads
| Compared on | Content marketing | Paid ads |
|---|---|---|
| What you pay for | Creating each piece once | Every click or view |
| Speed | Builds gradually | Immediate |
| Lifespan | Can keep working for years | Stops when spend stops |
| Trust | Earned through useful answers | Lower, seen as advertising |
| Working together | Gives ads better landing pages | Puts your best content in front of more buyers |
What decides the cost. Every project is priced on its scope, in writing, before work starts.
- Number of articles, guides and videos each month
- Depth of research and subject expertise needed
- Video shoots and editing
- Languages the content is produced in
- Design for downloadable guides and case studies
Connects to what you already use.
- WordPress
- Google Search Console
- Google Analytics
- YouTube
- Email newsletters
- SEO research tools
Questions we get asked.
Do you use AI to write content?
We may use AI tools for research and outlines, but writers and editors produce the final piece. Every fact is checked, and the voice is yours.
Who comes up with topics?
We do, from keyword research and conversations with your sales and service teams. You approve the calendar each month.
Can you write about technical subjects?
Yes. We interview your experts, then turn their knowledge into clear articles. They review for accuracy before anything is published.
Do you write in Hindi?
Yes, and in other Indian languages on request, wherever your audience prefers to read in them.
How do you measure content?
We track search traffic, rankings and time on page. Most importantly, we track the enquiries and sales conversations each piece helps start.
Related.
Get a free review of your marketing.
Tell us where you market today. We'll look at what's working, what isn't, and what to fix first.
Prefer to talk now? Call +91 83830 08380