Emails that reach the inbox and bring customers back.
We plan, write and send newsletters and automated emails to people who asked to hear from you. Deliverability is set up properly, and results are tracked to orders and enquiries.
- Setup and deliverabilitySPF, DKIM and DMARC records
- Automated sequencesWelcome and onboarding series
- NewslettersRegular editions on a set schedule
- SegmentationBy purchase, interest and location
- Consent and complianceClear opt-in forms
- Testing and reportingSubject line A/B tests
What email marketing does for your business.
Email reaches people who already know you: customers, past enquiries and subscribers. No algorithm decides who sees it, and you don't pay per view. Used well, it brings back past buyers and nurtures slow B2B deals. It keeps you in mind until the buyer is ready.
Much of the value is in automation. A welcome series for new subscribers runs on its own once set up. So do abandoned cart reminders, follow-ups after a quote, and reorder nudges. Newsletters then add regular, useful updates on top.
Deliverability comes first. We set up SPF, DKIM and DMARC and clean your lists. We add an easy one-click unsubscribe to every email. We only email people who have agreed to hear from you, and we keep a record of that consent.
What changes. The everyday problems we hear most, and what fixes them.
TodayYour emails land in spam or promotions and go unread.
With AviralAuthentication, clean lists and relevant content to improve inbox placement.
TodayYou have thousands of contacts but never email them.
With AviralA regular newsletter and automated sequences put the list to work.
TodayEvery email is a one-off blast to everyone.
With AviralSegments by behaviour, product and stage get more relevant messages.
TodayYou can't tell whether emails lead to sales.
With AviralTracking links email clicks to orders, enquiries and revenue.
Authentication, clean lists and relevant content to improve inbox placement.
- Setup and deliverabilityOn
- Automated sequencesOn
- NewslettersOn
- SegmentationOn
What's included. Shaped around your process. You only pay for what you need.
Setup and deliverability
- SPF, DKIM and DMARC records
- Warm-up for new sending domains
- List cleaning and bounce handling
Automated sequences
- Welcome and onboarding series
- Abandoned cart and browse reminders
- Quote follow-ups and reorder nudges
Newsletters
- Regular editions on a set schedule
- Written and designed for you
- Mobile-friendly templates
Segmentation
- By purchase, interest and location
- Active and lapsed customers
- B2B stage and account type
Consent and compliance
- Clear opt-in forms
- One-click unsubscribe
- Consent records kept
Testing and reporting
- Subject line A/B tests
- Opens, clicks and conversions
- Revenue by campaign
How a month of email runs. Automations keep running in between.
Plan
Topics, segments and send dates agreed for the month.
Write
Emails written, designed and sent for your approval.
Send
Campaigns go out to the right segments.
Measure
Opens, clicks and orders tracked for each email.
Improve
Automations and segments refined from the results.
Email vs WhatsApp for customer messages
| Compared on | ||
|---|---|---|
| Cost per message | Very low on most platforms | Set by Meta, billed separately |
| Length and detail | Long-form, rich layouts | Short and conversational |
| Open rates | Lower, varies by list | Usually higher |
| Consent | Opt-in and easy unsubscribe | Explicit opt-in required |
| Best for | Newsletters, guides and B2B nurturing | Order updates, offers and quick replies |
What decides the cost. Every project is priced on its scope, in writing, before work starts.
- Size of your contact list
- Number of emails and newsletters each month
- Automated sequences to build
- Email platform fees and sending volume
- Design of custom templates
Connects to what you already use.
- Email marketing platforms
- Shopify
- Your CRM
- Website forms
- Google Analytics
- Excel and Google Sheets
Questions we get asked.
Can we email a list we bought?
We don't recommend it. Bought lists damage your sender reputation and break consent rules. We help you grow a list of people who opted in.
Which email platform should we use?
It depends on your size, store and sending volume. We can work in your current platform or help you choose one that fits.
Why do our emails go to spam?
Common causes are missing SPF, DKIM or DMARC records, old or bought lists, and spammy content. We check each of these and fix what we find.
Who writes the emails?
We do, in your brand voice, and you approve each one before it's sent.
Is email still worth it in India?
Yes, especially for B2B, repeat buyers and online stores. Each send costs little, and you own the list rather than renting reach from a platform.
Related.
Get a free review of your marketing.
Tell us where you market today. We'll look at what's working, what isn't, and what to fix first.
Prefer to talk now? Call +91 83830 08380