A CRM your sales team will actually use.
We build CRMs around your stages, your price lists and your team's phones. Every enquiry is captured, assigned and followed up until it becomes an order or a clear no.
- Lead captureB2B portals and website forms
- PipelineStages matching your sales process
- QuotationsQuotes from your price lists
- Follow-upsWhatsApp and email templates
- Field and dealer accessMobile app with visit check-ins
- ReportsConversion by source and person
What custom CRM development means for your business.
A CRM holds every enquiry, customer and conversation in one place. Off-the-shelf CRMs work well for standard sales processes. They struggle when you sell through dealers, quote from complex price lists, or follow set approvals. A custom CRM is built around those details instead.
We connect the sources your leads already come from: B2B portals and directories, your website, Google and Meta ads, and WhatsApp. Each lead is tagged with its source, assigned by area or product, and followed up with reminders. Managers see which sources and people convert, without chasing updates.
Because we build it, it can also talk to your ERP, Tally or billing system. A won deal becomes a sales order, with no re-typing. Your sales team sees stock and payment status without calling accounts. Owners see the whole pipeline, from first enquiry to money received.
What changes. The everyday problems we hear most, and what fixes them.
TodayLeads from portals and WhatsApp are copied into Excel by hand.
With AviralEvery source feeds the CRM directly, with no copying.
TodayFollow-ups depend on each salesperson's memory.
With AviralEvery deal has a next step, a date and a reminder.
TodayA paid CRM needed so much customising that nobody uses it.
With AviralScreens and fields match your process, so there's less to fill in.
TodayManagers can't see which lead sources turn into orders.
With AviralReports show conversion by source, person and stage.
Every source feeds the CRM directly, with no copying.
- Lead captureOn
- PipelineOn
- QuotationsOn
- Follow-upsOn
What's included. Shaped around your process. You only pay for what you need.
Lead capture
- B2B portals and website forms
- Google and Meta lead ads
- WhatsApp enquiries with source tags
Pipeline
- Stages matching your sales process
- Auto-assignment by area or product
- Alerts for deals going quiet
Quotations
- Quotes from your price lists
- Discount approvals by level
- Revisions and PDF sharing
Follow-ups
- WhatsApp and email templates
- Call logging from mobile
- Daily task lists for each person
Field and dealer access
- Mobile app with visit check-ins
- Dealer orders and outstanding view
- Works on weak networks
Reports
- Conversion by source and person
- Monthly pipeline forecast
- Analysis of lost reasons
From first mapping session to a CRM in daily use. Then it grows with your sales team.
Map
We map your stages, sources, roles and approvals.
Design
Screens designed around what salespeople do each day.
Build
CRM, lead integrations and ERP link built and tested.
Launch
Old leads imported, sources switched on, team goes live.
Grow
New reports, automations and modules as you grow.
Custom CRM vs off-the-shelf CRM
| Compared on | Custom CRM | Off-the-shelf CRM |
|---|---|---|
| Fit to your process | Built around your stages | Configured within its limits |
| Indian lead sources | Portals and WhatsApp built in | Often through paid add-ons |
| Pricing | Build cost, then support | Per user, per month |
| ERP and Tally link | Built around your data | Depends on available connectors |
| Best when | Complex quotes, dealers or approvals | A simple, standard sales process |
What decides the cost. Every project is priced on its scope, in writing, before work starts.
- Number of lead sources to integrate
- Complexity of quotes, pricing and approvals
- A mobile app for field sales or dealers
- Integration with ERP, Tally or billing
- Moving old leads and customer data
Connects to what you already use.
- B2B lead portals
- Website forms
- Google Ads
- Meta lead ads
- Tally
- Calling systems
Questions we get asked.
Why not just use an off-the-shelf CRM?
Many teams do well with one. A custom CRM makes sense when dealer networks, complex quotes or approvals need heavy customising. It also helps when per-user fees add up across a large team.
Can portal leads come in automatically?
Yes. Where a portal offers a lead integration, enquiries arrive in the CRM with source and product details. Nobody copies them by hand.
Can salespeople use it on their phones?
Yes. The CRM works in mobile browsers. We can also build an Android app for field teams, with visit check-ins and offline entry.
Can we move our existing leads?
Yes. We import leads, customers and history from Excel or your current CRM, cleaned and de-duplicated.
Does it connect to Tally?
Yes. Won deals can create sales orders or invoices. Payment status can flow back, so sales can see what's outstanding.
Related.
See it running on your data.
Send a few details. We'll call, ask how you work today, and show you the parts that matter to you.
Prefer to talk now? Call +91 83830 08380