An online store that sells the way your business actually sells.
Single-brand stores, B2B ordering portals and multi-vendor marketplaces, built on your catalogue, your pricing and your operations. Orders flow into stock, shipping and accounts without copying.
- CatalogueVariants, bundles and custom options
- CheckoutUPI, cards, EMI and COD
- B2B orderingDealer price tiers
- MarketplaceVendor onboarding and KYC
- ShippingCourier rates and labels
- GrowthSEO-friendly pages
What is a custom online store platform?
A custom e-commerce platform is an online store built for your products and processes. It can be a D2C brand store, a B2B portal for dealers, or a marketplace where many sellers list. It is shaped around how you sell.
Ready platforms like Shopify suit many brands, and we build on them too. A custom build makes sense when your pricing, catalogue or seller model does not fit. Examples include dealer price tiers, made-to-order products or vendor payouts. Every feature is built for your case, not bolted on.
What changes. The everyday problems we hear most, and what fixes them.
TodayOnline orders are typed into the ERP by hand every morning.
With AviralOrders, stock and invoices sync with your ERP or Tally automatically.
TodayDealers phone in orders because the website shows retail prices.
With AviralLogged-in dealers see their own price tier, credit and order history.
TodaySellers on your marketplace chase you for payout statements.
With AviralEach vendor sees orders, commission and payouts in their own panel.
TodayPlugins pile up and the store slows down every sale season.
With AviralFeatures are built in, and the platform is tested for peak load.

Orders, stock and invoices sync with your ERP or Tally automatically.
- CatalogueOn
- CheckoutOn
- B2B orderingOn
- MarketplaceOn
What's included. Shaped around your process. You only pay for what you need.
Catalogue
- Variants, bundles and custom options
- Bulk upload and edits
- Search with filters
Checkout
- UPI, cards, EMI and COD
- Coupons and gift cards
- GST invoices with HSN
B2B ordering
- Dealer price tiers
- Credit limits and approvals
- Quick reorder lists
Marketplace
- Vendor onboarding and KYC
- Commission rules per category
- Payout statements
Shipping
- Courier rates and labels
- Tracking on WhatsApp and email
- Returns and exchanges
Growth
- SEO-friendly pages
- Abandoned cart messages
- Reviews and wishlists
One order, every system updated. No morning of copy and paste.
Order placed
Customer pays by UPI, card or chooses COD.
Stock reserved
Warehouse or seller stock is held.
Shipped
Courier label and tracking created together.
Delivered
Customer updated at every step on WhatsApp.
Settled
Invoice to accounts, payout to the seller.
Custom build vs a hosted store builder
| Compared on | Hosted store builder | Custom build by Aviral |
|---|---|---|
| Getting started | Quick with themes | Takes longer to plan and build |
| B2B pricing and credit | Through apps, if at all | Built in |
| Multi-vendor payouts | Limited | Your commission and payout rules |
| Monthly app fees | Add up with each plugin | No plugin subscriptions |
| ERP and Tally link | Via connectors | Direct, to your records |
What decides the cost. Every project is priced on its scope, in writing, before work starts.
- Single-brand store, B2B portal or marketplace
- Catalogue size and product complexity
- Payment, courier and ERP integrations
- Mobile apps alongside the website
- Vendor panel and payout rules
Connects to what you already use.
- Razorpay
- UPI
- Courier partners
- Tally
- Google Shopping
- Meta catalogue
- WhatsApp Business
Questions we get asked.
Should we use Shopify or build custom?
If your products and pricing fit Shopify, start there, and we can build it. Go custom when B2B pricing, marketplaces or deep ERP links do not fit.
Does a marketplace need special GST handling?
Marketplaces can have extra GST duties. We build the reports your CA needs, and your CA confirms what applies.
Can it handle big sale days?
We plan capacity and load-test before major sales, based on the traffic you expect.
Can we move from our current store without losing SEO?
Yes. We map old URLs to new ones with redirects and move products, customers and order history.
What does a custom store cost?
It depends on the model, catalogue and integrations. You get a written proposal with scope and cost.
Related.
See it running on your data.
Send a few details. We'll call, ask how you work today, and show you the parts that matter to you.
Prefer to talk now? Call +91 83830 08380